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The 90-90-30-30: Obeying Your Ultradian Rhythms
Research shows that our bodies obey what are known as ultradian rhythms: ninety-minute periods of focus at the end of which we cease to operate at our highest ability.

Joel Mattern
Apr 166 min read
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Midnight in the Garden of Divergent Thinking
A quiet mind is much like an inviting garden: it must be prepared with the proper balance of nutritious mental energy, a sprawling and seren

Joel Mattern
Aug 28, 20245 min read
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3 Out of 4 is Winning: Reflections on my First Three Quarters as a Solopreneur
Going into business as a solopreneur can be intimidating. Here are some things I’ve discovered over the last nine months of my journey.

Joel Mattern
Aug 1, 20243 min read
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Great Design Lies in the Hands of the Designer: Thoughts on DIY Marketing
In a world of AI and self-service solutions, marketing design should not be one of them.

Joel Mattern
Jul 24, 20242 min read
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The Hunger Artist: Avoiding the Kafkaesque in the Design Process
In what ways are you a hunger artist? How do you interpret the need for perfection and admiration at seemingly nonsensical costs?

Joel Mattern
Mar 6, 20242 min read
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Lessons Learned From Jumping Off a Cliff: My First 3 Months as a Business Owner and Solo Designer
On November 1, 2023, I did something most people would consider to be quite risky: I left my stable office job to work for myself.

Joel Mattern
Feb 26, 20245 min read
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