The world is changing faster than even Moore envisioned, with not only the doubling and tripling and quadrupling of transistors but also of cameras, apps, and even automations to bring them seemingly into a sentience of their own.
With so many ways to generate and automate and deepfake, is the designer becoming swallowed up in a sea of artificially intelligent technology?
Design is the artful solution to a problem. Since time immemorial, art has been defined as an expression of human creativity. There have been a few painting monkeys and elephants here and there along the way, but 99% of what has been canonized as art since the dawn of time has been created by and for humans.
If this continues to be so, then design still today requires human skill to artfully solve aesthetic challenges of form and function—and whether the ability to generate text prompts in an image generator qualifies as such a skill doesn’t make for much of a compelling argument.
Design and the designer are not in danger of becoming obsolete by way of generative technology itself, but by the shifting of belief in human creativity in favor of the “magic” of machine-produced imagery (which, as far as I know, has not been trained in sound design technique and cannot therefore produce anything of quality in the absence of a designer).
Design produces aesthetic solutions through communication, collaboration, trial and error, and reiteration. This process not only ensures a solution that resonates with the client’s goals and objectives, but also builds trusting, mutually beneficial relationships that last.
Don’t use AI. Contact Kanyon Designs to build original and unique solutions to your or your business’s aesthetic challenges that will stand the test of time.
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